How can a headline like "Don't Kill Your Talent" ever escape one's attention? Roshan is advocating that business leaders should also source their talents from within the organization. He opines that business organizations are unwittingly killing their own talents by not allowing their own people "to fulfil their potential". He suggests giving their "inexperienced" people a chance to realize their potential. His battle cry: Keep pushing your people outside their comfort zone. They need experiences".
OK, I digress. What has the headline got to do with your business proposal writing? It shows me how important it is to have a title that catches the attention of your readers. You may not write a stare-in-your-face title the way Roshan wrote his, but the same principle applies: you need a good title that tells your reader what you are proposing in your proposal. Just imagine Kentucky Fried Chicken with a bland or cliched tagline like The best chicken in town instead of the memorable It's finger lick'n good. Now, you're not going to write a proposal title like a tagline, which would be frivolous. But that's the point: get your readers' attention with an appropriate title so they will just nod their heads and say, "Hey, that's what I want".
