Monday, September 17, 2012

This NOKIA Lumia banner ad is seen stretching above the road outside Kuala Lumpur Megamall's North Court. In my opinion, this ad copy has made clever use of the idiom "run in the family", which is more commonly used to refer to people. As an example, when you say this to a Miss Malaysia contestant that "beauty runs in her family", you're not only saying that she's beautiful but also that it's a common trait in her family. As the banner ad is about Nokia's Lumia, it has the effect of tellingly suggesting to anyone who sees it that Lumia is a work of beauty and that "beauty" is a common trait in the Nokia family.

Monday, September 3, 2012

 God's Coffee

A group of alumni, highly established in their careers, got together to visit their old university professor. Conversation soon turned into complaints about stress in work and life.

Offering his guests coffee, the professor went to the kitchen and returned with a large pot of coffee and an assortment of cups - porcelain, plastic, glass, crystal, some plain looking, some expensive, some exquisite - telling them to help themselves to the coffee.

When all the students had a cup of coffee in hand, the professor said:

"If you noticed, all the nice looking expensive cups were taken up, leaving behind the plain and cheap ones. While it is normal for you to want only the best for yourselves, that is the source of your problems and stress.

Be assured that the cup itself adds no quality to the coffee. In most cases it is just more expensive and in some cases even hides what we drink.

What all of you really wanted was coffee, not the cup, but you consciously went for the best cups... And then you began eyeing each other's cups.

Now consider this: Life is the coffee; the jobs, money and position in society are the cups. They are just tools to hold and contain Life, and the type of cup we have does not define, nor change the quality of Life we live.

Sometimes, by concentrating only on the cup, we fail to enjoy the coffee God has provided us."

God brews the coffee, not the cups.......... Enjoy your coffee!

"The happiest people don't have the best of everything. They just make the best of everything."

(I chanced upon this lovely anecdote on Facebook)