Monday, September 17, 2012

This NOKIA Lumia banner ad is seen stretching above the road outside Kuala Lumpur Megamall's North Court. In my opinion, this ad copy has made clever use of the idiom "run in the family", which is more commonly used to refer to people. As an example, when you say this to a Miss Malaysia contestant that "beauty runs in her family", you're not only saying that she's beautiful but also that it's a common trait in her family. As the banner ad is about Nokia's Lumia, it has the effect of tellingly suggesting to anyone who sees it that Lumia is a work of beauty and that "beauty" is a common trait in the Nokia family.