Self-Love Can Destroy Your Organization

Corporate guru Poojya Swami Sukhabodhananda warns about the danger of self-love - "the addiction to one's point of view, one's dogma" - which can lead to disorder in an organization. He explains this by way of an analogy:


“Who is flying the kite?”
The egoistic person says, “I am flying the kite”.
The breeze says, “I am flying the kite”.
The tail of the kite says, “I am flying the kite”.
The string says, “I am flying the kite”.
Existence voice says, “Oh child, we are flying the kite”.

The value of the team is very important and that is possible if one’s love is not restricted to the self but to the whole. This ethical mode should be valued and respected in the organization, apart for honouring people who reach their targets. Such a value spontaneously brings in the power to give, the power to contribute, the power to serve.

You can find the whole article in  The Star's Metrobiz, 18 April 2012.

 McDonald's I'm lovin' it
 
NEXT time when you’re spending a blissfully intimate moment with your beloved, you might want to coo into her soft tofu ears: “I’m loving you.” I’m not sure how she would react, but what I do know is that McDonald’s tagline – I’m lovin’ it – sure has a way of getting our attention...

 Read the rest of this article at: http://thestar.com.my/lifestyle/story.asp?file=/2012/7/10/lifefocus/11572022&sec=lifefocus

Thirteen-year-old schoolboy and fledgling history buff  Benjamain Lerman Coady will go far.

Will Smith- If You Want Something, Go Get It

A Model for Personal Branding

Enterprising Internet Marketing Entrepreneur Ricky Soo holds an MBA and a B.SC in Computer Science, with a major in software engineering. A voracious reader, Ricky writes on subjects ranging from jokes, ethics, Internet Marketing to technology and Search Engine Optimization(SEO). Here he shares with us a model he has created on personal branding.

In business and entrepreneurship, we often talk about “business models” and “revenue models”. Put simply, a business model describes how a business works and competes.  A revenue model says how the business earns its revenue and profits.

This is the first time I've come up with a formal model on real- life problems. It is not meant to be complete or entirely accurate.  A model is just a representation of the real world.  It is meant to help us make decisions on real- life problems. It has weaknesses and we should not depend entirely on a model.

The model doesn’t try to cover everything about personal branding. Nor does it explain why we should brand ourselves, or how to go about doing it. But it’s more on the elements of personal branding and the kind of questions we should ask ourselves when developing and evaluating our own personal brand.

I met Mohd Firdaus, Marketing Manager of Youth Marketing Malaysia Sdn. Bhd. at the recent biz book club soiree at Starbucks, Amcorp Mall on Monday, 30th April, 2012. YMM  is a youth marketing firm which specializes in providing consultation and services to corporate clients that help target their products and services at the youth market. Here's Mohd Firdaus's take on the importance of branding in business:

"Branding is about creating an impression of your business in your client's mind. That impression needs to be consistent every time people see it, it needs to be consistent in the direct (obvious) & indirect (less obvious) visual cues, and the messages in all your sales & marketing must not clash with each other. It's about getting your clients to remember one thing about your biz, and remember it well. And it's our job to make what they remember is our business's unique selling point that makes them choose our business over others."

 

I attended this book club soiree held at Starbucks, Amcorp Mall. Two books were shared: Frank Lane's Killer Brands and Wallace D. Wattles' s classic The Science of Getting Rich. This new book club meets on the last Monday of each month and the next meeting is on 28th May 2012 at 7:30 p.m. Find out more at this link : :https://www.facebook.com/groups/business.book.club/.