I met Mohd Firdaus, Marketing Manager of Youth Marketing Malaysia Sdn. Bhd. at the recent biz book club soiree at Starbucks, Amcorp Mall on Monday, 30th April, 2012. YMM is a youth marketing firm which specializes in providing consultation and services to corporate clients that help target their products and services at the youth market. Here's Mohd Firdaus's take on the importance of branding in business:
"Branding is about creating an impression of your business in your client's mind. That impression needs to be consistent every time people see it, it needs to be consistent in the direct (obvious) & indirect (less obvious) visual cues, and the messages in all your sales & marketing must not clash with each other. It's about getting your clients to remember one thing about your biz, and remember it well. And it's our job to make what they remember is our business's unique selling point that makes them choose our business over others."