I met Mohd Firdaus, Marketing Manager of Youth
Marketing Malaysia Sdn. Bhd. at the recent biz book club
soiree at Starbucks, Amcorp Mall on Monday, 30th April, 2012. YMM is a
youth marketing firm which specializes in providing consultation and services
to corporate clients that help target
their products and services at the youth market. Here's Mohd Firdaus's take on
the importance of branding in business:
"Branding is about
creating an impression of your business in your client's mind. That
impression needs to be consistent every time people see it, it needs to be
consistent in the direct (obvious) & indirect (less obvious) visual cues,
and the messages in all your sales & marketing must not clash with each
other. It's about getting your clients to remember one thing about your
biz, and remember it well. And it's our job to make what they remember is
our business's unique selling point that makes them choose our business
over others."
